MediaFrenzy

May 11, 2007

AtPlay Update: 11 March 2007

Filed under: Advertising,AtPlay Update,Mobile,Technology — Allan @ 8:58 am

Insure by phone. An interesting article over at insurance news portal announces that Metropolitan Life have launched a new product called Cover2go – simply SMS them a number to have R10 deducted from your airtime and be covered against accidental death for the next 6 days for R60,000. It’s been launched as a trial in the taxi ranks in Jo’burg. Can’t imagine why :) Still, a really neat offering. I’ll be interested to see how it is policed though, especially since I would think a large proportion of that market are on pay as you go type non-contracts. Perhaps you have to SMS your ID number to them.

While on the subject of buying through SMS, a really useful one for me is being able to purchase electricity via SMS. A quick Google found 3 in SA – ibuy.co.za, ipay.co.za and energy.co.za. I ‘m not too sure about leaving my credit card details stored online though, although it would be a small price to pay to avoid the accusing stares I get when the power goes out in the middle of American Idol (albeit stares in complete darkness).

Then, from the what-will-they-do-next-with-an-ipod department, I bring you two products. First up we have Big George Foreman and his gipod200! Because every barbecue needs an ipod docking station. Secondly somthing to err, tickle your fancy. It’s called the OhMiBod, because sometimes, 2 speeds just ain’t enough. Link may be seen as somewhat risqué, so if you’re easily offended, rather just keep reading.

There was an email kicking about earlier in the week about a cool 3D mobile phone campaign that Saatchi NZ did recently. HP Labs have developed something similar called mscape, which runs on mobile phones that have GPS units embedded in them. OK, so not all mobiles have GPS’ at the moment, but then a short while ago we never had camera’s in our phones. So anyways, what’s cool about this is that anyone can go and create an experience or game using images, sound and video, and then, using the GPS unit in the phone, this is overlaid and activated as you move around in the real world. It’s technology like this that makes working in interactive that much more interesting, as it lets us bridge online and offline spaces – it’s something we started doing with semacodes on the Peugeot 107 campaign. Sounds awesome, go check it out.

So you’re sitting in the cinema right, waiting for the movie to start. And it’s pretty damn boring. So what do you do? You become a joystick, that’s what. MSNBC have launched something in some US cinemas called NewsBreaker live. Cameras mounted in the cinema monitor the collective movement of the crowd, and use this to control a game of breakout on the screen. As blocks are broken news headlines from MSNBC drop down. I actually doubt people are reading them.

Then lastly for those who like pretty things, a flickr photoset of business cards.

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