May 3, 2007

AtPlay Update: 12 April 2007

Filed under: Advertising,AtPlay Update,Technology — Allan @ 8:39 am

This was the first AtPlay update that went out on the 12th of April, as mentioned in the previous post.

The Numbers Game

  • China Mobile (the worlds largest mobile operator) announced that they now have 301 million subscribers. That’s more than the entire population of the United States.
  • Apple has sold 100 million iPods. In five and a half years.

Clever uses for annoying technology

Seen that flashing orange thing on the back of Grant Scholtz’s phone? Well they’ve made a cellphone cradle using the same idea. Put your phone on silent, pop it in the holder and watch it flash when your phone rings. No longer do you have to inflict dodgy 80’s TV theme ringtones on the rest of us.

US Presidential elections

With US elections coming up, candidates are scrambling about before the primaries next year. We may not care terribly much, but what is certainly interesting is that MySpace has announced that they will be holding a presidential primary on the 1st and 2nd of Jan 2008. Every MySpace user will be able to cast a vote for their favorite candidate. Hillary Clinton, Barack Obama, John Edwards (presumably not the same guy who chats with the dead), Rudy Guiliani and John McCain all have their own MySpace pages. If the number of friends they have is anything to go by, Barack Obama is well in the lead with 89000 friends. This is probably because Barack Obama has seen the future and set up a social networking site of his own (

Saatchi does its bit

The University of Stanford in the US runs a project called Folding@Home. Paraphrasing from the website: “Proteins are biology’s workhorse, but before they can carry out any of their important functions, they need to assemble themselves together, or fold. This process of protein folding, while critical and fundamental to all biology, in many ways remains a mystery. Moreover, when proteins do not fold correctly, or mis-fold, there can be serious consequences, including many well known diseases such as Alzheimer’s, Parkinson’s and many cancers.”

The Folding@Home project is a distributed computing project – anyone, anywhere in the world, can download a small piece of software and assist in running these protein folding simulations. Each computer downloads a small piece of protein information, simluates the folding process over a few hours, and then uploads the results.

So how does this affect us? Well, when Sue and Raynor aren’t beating each other up at Tekken, the Playstation 3 stops dishing up eye candy (as in the game graphics….) and starts simulating protein folding. If the last 3 paragraphs just confused you, wander on by (if you’re in Cape Town) and I’ll explain with suitable sound effects and arm waving.

See it in action here:

And while you’re on the flickr site, check out the Saatchi Cape Town flickr group:


1 Comment »

  1. Thanks for information.
    many interesting things

    Comment by celpjefscycle — January 12, 2008 @ 2:04 am | Reply

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Blog at

%d bloggers like this: