May 2, 2007

Climbing the internet marketing learning curve

Filed under: Advertising,AtPlay Update,Technology — Allan @ 3:25 pm

One of the challenges of working in the interactive division within a traditionally non-interactive agency is helping people to understand just what it is that we do. We wouldn’t want people to think that we stood around and played games all day.

A few years ago it was like fighting an uphill battle. We lived in our own little isolated world and were referred to as “those crazy internet guys” . Every now and again we’d be thrown the dregs of a budget from a larger campaign to see what we could do1.  But now things have changed. We have a worldwide Interactive Creative Director and a whole way of thinking that drives interactive throughout the agency. So it started to make sense to get back on the education trail.

And this time it’s been a whole lot easier. Most people around the agency have digital camera’s, have registered on facebook or some other social networking site and some even have their own blogs.

So what I’m doing is sending out an email each week that has some interesting stuff in it from an interactive or technology viewpoint. The idea is not to try and create experts in our field, but rather to get people thinking and talking about what is possible and where we can push things. It’s been going out for the last two weeks and so far it’s been well received.

I’ll post the first two here either today or tomorrow to catch up and then post them here each Friday when they go out.

1 Not strictly true, but it makes for a more interesting story



  1. Excellent idea… hope it goes well
    I will be checking in on the updates

    Comment by Michael Garrett — May 2, 2007 @ 6:21 pm | Reply

  2. […] AtPlay Update: 12 April 2007 Filed under: AtPlay Update, Advertising, Technology — Allan @ 8:39 am This was the first AtPlay update that went out on the 12th of April, as mentioned in the previous post. […]

    Pingback by AtPlay Update: 12 April 2007 « MediaFrenzy — May 3, 2007 @ 8:40 am | Reply

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Create a free website or blog at

%d bloggers like this: