Comments on: FMCG online? OK, but make it count http://mediafrenzy.wordpress.com/2008/06/18/fmcg-online-ok-but-make-it-count/ Just another WordPress.com weblog Thu, 22 Oct 2009 19:00:07 +0000 http://wordpress.com/ hourly 1 By: Allan http://mediafrenzy.wordpress.com/2008/06/18/fmcg-online-ok-but-make-it-count/#comment-803 Allan Thu, 19 Jun 2008 15:19:03 +0000 http://mediafrenzy.wordpress.com/?p=107#comment-803 Yeah, but can you imagine the lawsuits when the first custom-ordered car veers off the road and obviously it couldn't have been driver error :) Facebook does the eventing thing well, but RSVP'ers would then need to register on Facebook to get full advantage. Plus all your reg data lives in someone else's database. Yeah, but can you imagine the lawsuits when the first custom-ordered car veers off the road and obviously it couldn’t have been driver error :)

Facebook does the eventing thing well, but RSVP’ers would then need to register on Facebook to get full advantage. Plus all your reg data lives in someone else’s database.

]]> By: Uwe Gutschow http://mediafrenzy.wordpress.com/2008/06/18/fmcg-online-ok-but-make-it-count/#comment-798 Uwe Gutschow Wed, 18 Jun 2008 23:09:49 +0000 http://mediafrenzy.wordpress.com/?p=107#comment-798 if i were pro-vita i'd do a tie-in with a grocery retailer for buying all the ingredients and maybe even offer a discount coupon. similar to what lego has done with their lego factory where you can build your own toy and order it or order someone elses. now if we can only order cars like that :) what about including a build your own pro-vita widget on grocery retail sites in the relevant category instead of banner ads? you can have celebrity favourites or view your friend's favorites. pro-vita might even have enough cult status to have some social application like on facebook. good start though. not sure about the pyotts example, seems like there are many other sites that could do this type of thing far better, like facebook. if i were pro-vita i’d do a tie-in with a grocery retailer for buying all the ingredients and maybe even offer a discount coupon. similar to what lego has done with their lego factory where you can build your own toy and order it or order someone elses. now if we can only order cars like that :)

what about including a build your own pro-vita widget on grocery retail sites in the relevant category instead of banner ads? you can have celebrity favourites or view your friend’s favorites. pro-vita might even have enough cult status to have some social application like on facebook.

good start though.

not sure about the pyotts example, seems like there are many other sites that could do this type of thing far better, like facebook.

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